Fox today announced the beta launch of its open source protocol, Verify, built on the Polygon network, a proof-of-stake blockchain platform. This protocol appears as a revolutionary tool for media companies, facilitating the verification of the origin of digital content.
Verify enables publishers to register content directly on the blockchain, offering a reliable method to prove the origin of information. As explained on the official website, the protocol is not limited to financial uses, expanding the potential of blockchain for authentication and tracking the origin of online content.
Mark Boiron, CEO of Polygon Labs, highlights the importance of Verify, stating: “Verify shows how important blockchains are outside of financial use cases: they can prove provenance, trace the origin of online content.” Boiron expresses enthusiasm about using Polygon protocols in new fields, especially given the growth of Artificial Intelligence and the spread of AI-generated content on the internet.
Verify, built by Fox Corporation on Polygon PoS.
Blockchains are amazing for permissionless access, censorship resistance and transparency. In many instances, they also need to be fast and cheap, like Polygon PoS.
All of these characteristics are incredibly important to… https://t.co/k28btCFKNc
— Marc Boiron (@0xMarcB) January 9, 2024
The verification process in Verify involves the user cryptographically signing the content using their private key. Additionally, the protocol allows you to add metadata, such as location, device or identification of the person associated with the content. This method does not prove content ownership, but it does enable a public contention mechanism and metadata analysis.
Importantly, Verify allows users to control access to verified content through smart contracts. Fox’s move to develop Verify signals the growing consideration of blockchain by media companies as a vital tool in combating the proliferation of fake AI-generated content, which has intensified in 2023.
Fox is not new to the blockchain space. One of its subsidiaries, Fox Animated Series, had already explored the technology with the launch of a TV show, integrated with NFTs and voting components. Additionally, the conglomerate has invested in Artificial Intelligence, exemplified by the launch of RabbitAI with GPT-4 for content localization.
To date, Verify has recorded around 89,000 pieces of content, as reported by Polygon, marking a significant advance in the integration of blockchain technologies in the media sector.
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