As the Bitcoin halving date approaches, scheduled for April 19 or 20, 2024, two cryptocurrency market giants, Coinbase and Grayscale, have prepared television commercials that will be shown during the NBA and NHL playoffs. This halving in Bitcoin block reward from 6.25 BTC to 3.125 BTC is a significant and expected event in the world of cryptocurrencies.

At the time of publication, the price of BTC was quoted at US$62,867.35 with a drop of 1% in the last 24 hours.

Coinbase’s new commercial, revealed on X Monday, captures a motorcycle loaded with pizza boxes, representing the growing value of Bitcoin over the years. The visual narrative highlights how Bitcoin could buy a significant amount of pizza in 2012 and how that value has increased explosively by 2024. “Over time, your money earns less,” says the voiceover in the commercial, followed by a dramatic pause, “Bitcoin ?” The conclusion suggests an increase in purchasing power: “Approximately every four years, the future supply of bitcoin is reduced. So, historically, you earn more. Not less.”

This ad will begin airing on channels such as TNT, ESPN and ABC during NBA playoff games until April 22, according to a Coinbase spokesperson.

On the other hand, Grayscale Investments, the world’s largest crypto asset manager, launched its commercial on YouTube, highlighting the capabilities of its ETF Bitcoin Trust (GBTC) which has approximately US$20 billion in assets under management. The commercial uses a visual metaphor of a man trying to accomplish tasks alone, such as rowing a racing boat and hanging a picture. “Sometimes it feels like investing feels like you’re doing it alone, especially when it comes to adding crypto to your portfolio,” says the commercial. He ends with an invitation: “But it doesn’t have to be like this. Crypto investment starts here.”

In addition to airing online, the Grayscale commercial will also air on channels including CNBC, CNN, Golf Network, News Nation and NHL Network during the NHL playoffs.

The ads mark a return for cryptocurrency companies to major sporting events, after opting not to advertise during the Super Bowl in February. Coinbase had already been present in the NBA playoffs the previous year, emphasizing the transformation of the financial system.


The views and opinions expressed by the author, or anyone mentioned in this article, are for informational purposes only and do not constitute financial, investment or other advice. Investing or trading cryptocurrencies carries a risk of financial loss.


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